Social Listening Methodology

To gain insights into evolving educator sentiments, interests and needs, the MissionWired team employs a comprehensive social listening methodology. We leverage Meltwater, a leading media intelligence platform, and we also engage educators natively on Twitter, Facebook and Instagram. We monitor education hashtags, chats and engagement metrics, tracking relevant keywords and carefully attending to the comments of education thought leaders. By following real-time digital conversations, we maintain a holistic impression of trends in the educator landscape.

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